The Digital Kool-Aid Acid Test: Introduction
Norm Johnston Mindshare, London
Introduction
Way back in 1968, American author Tom Wolfe wrote a book called The Electric Kool-Aid Acid Test.
Wolfe's book documented Ken Kessey and his merry pranksters as they took a physical and spiritual road trip via a psychedelic school bus and copious amounts of LSD. Along the way Kessey challenged people to "pass the acid test" at various parties around the San Francisco Bay area. An acid test, an old California gold-mining term, is used to distinguish gold from other metals, and in a broader sense whether a...