Branding at the speed of change: Moore's Law and the erosion of brand loyalty
Matthew Godfrey Y&R Singapore
Professor Gordon E Moore is best known for his prediction that the number of transistors on an integrated circuit will double every two years. Having held true over a number of decades, the impact of 'Moore's Law' has been explosive throughout the computer industry. When the prediction was made, the number of transistors on a circuit was around 2,300; the world record currently stands at over 6.8 billion. This has ultimately created a state of flux, in which brands are developing...