Branding at the speed of change: Moore's Law and the erosion of brand loyalty

This article sets out how ultra-rapid product innovation is causing the erosion of consumer loyalty and provides alternative loyalty strategies that brands can employ.

Branding at the speed of change: Moore's Law and the erosion of brand loyalty

Matthew Godfrey Y&R Singapore

Professor Gordon E Moore is best known for his prediction that the number of transistors on an integrated circuit will double every two years. Having held true over a number of decades, the impact of 'Moore's Law' has been explosive throughout the computer industry. When the prediction was made, the number of transistors on a circuit was around 2,300; the world record currently stands at over 6.8 billion. This has ultimately created a state of flux, in which brands are developing...

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