Heart & Stroke Foundation of Canada: Make Health Last
Principal authors: Jonathan Daly, Liam Brown and Laura Davis, Lowe RocheContributing author: Jane Dorsett, Lowe Counsel
Introduction
This paper tells the story of how the Heart & Stroke Foundation (the Foundation) woke up our Baby Boomer target to the stark realities of heart disease and stroke, which takes 1 in 3 Canadians before their time1. We crafted the Make Health Lastcampaign which saw provocative multi-channel ads informing Canadians that the average Canadian will spend their final decade in sickness and disability, and encouraging them...