Alpino: To love is to share
Kamakshi Thareja
Campaign details
Brand owner: Nestle IndiaLead agency: JWTBrand: AlpinoCountry: IndiaIndustry ConfectioneryChannels used: Cinema, Internet - general, Outdoor, out-of-home, Point-of-purchase, in-store, Public relations, Sponsorship - media, TelevisionMedia budget: 5 - 10 million
This case study is a story about love, and how this elusive, bittersweet emotion helped create a sharp, differentiated launch campaign for Nestlé Alpino. This was also Nestlé's first foray into the mass premium chocolate category in India, a potent segment in a country of evolving consumers who...