Cebuana Lhuillier: 'Re-Meet' - building affinity in the Filipino remittances market
Loren Bade
Campaign details
Brand owner: PJ LhuillierLead agency: Ace Saatchi & Saatchi AdvertisingBrand: Cebuana Lhuillier Pera PadalaCountry: PhilippinesIndustry Financial services (general)Channels used: Events and experiential, Online video, Social media, Television
Executive summary
This case study describes how Cebuana Lhuillier promoted its remittance service by focusing on the emotional reasons for sending money.
Money remittance is big business in the Philippines. The Philippines is the third biggest remittance-recipient in the world, receiving US$25 billion from remittances from Filipinos...