Thai Health Promotion Foundation (THPF): Mission impossible - reducing Thais paunches
Sutatip Chadavadh, Jomkwan Srithong, Kusuma Kusoltawee and Piyawat Rattanakhachitwong
Campaign details
Brand owner: Thai Health Promotion Foundation (THPF)Lead agency: Ogilvy and Mather ThailandBrand: Thai Health Promotion Foundation (THPF)Country: ThailandIndustry Public healthChannels used: Content marketing, Earned media, buzz, Events and experiential, Internet - general, Newspapers, Online video, Other and ambient media, Outdoor, out-of-home, Print - general, unspecified, Public relations, Radio, Social media, Television, Word of mouth, advocacyMedia budget: 1 - 3 million
Executive summary
In a society...