Dainik Jagran: Can a newspaper preserve a nation's future?
Jitender Dabas and Bhakti Malik
Campaign details
Brand owner: Jagran PrakashanLead agency: McCann WorldgroupBrand: Dainik JagranCountry: IndiaIndustry NewspapersChannels used: Earned media, buzz, Events and experiential, Internet - microsites, Newspapers, Online video, Print - general, unspecified, Public relations, Radio, Word of mouth, advocacyMedia budget: 1 - 3 million
Executive summary
This is the story of how Dainik Jagran, India's most read newspaper, overcame the problem of readership not being passed on by delivering moral education to the...