Optimising human inspection work in automated verbatim coding

Automatic verbatim coding technology is essential in many contexts in which, either because of the sheer size of the dataset we need to code, or because of demanding time constraints, or because of cost-effectiveness issues, manual coding is not a viable option.

Optimising human inspection work in automated verbatim coding

Giacomo Berardi

Consiglio Nazionale delle Ricerche

Andrea Esuli

Consiglio Nazionale delle Ricerche

Fabrizio Sebastiani1

Qatar Computing Research Institute

Introduction

In the past ten years we have championed an approach to automatically coding open-ended answers (‘verbatims’) based on ‘machine learning’ (Giorgetti & Sebastiani 2003). Based on these principles we have built an automated verbatim coding system, which we have variously applied to coding surveys in the social sciences (Giorgetti et al. 2003), in customer relationship management (Macer et al. 2007) and in market research (Esuli & Sebastiani 2010).

This system...

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