Viewpoint: Helping the public see the value of social research using social media

Alexandra Fry

This article looks at how the internet has changed the way we communicate and its effect on market research.

Viewpoint: Helping the public see the value of social research using social media

Alexandra Fry

The World Wide Web recently celeb­rated its 25th birthday.1 In the short time it took many of us to finish school, get a job and put down some roots, the internet has exploded, transforming the way we communicate and experience the world around us.

One of the biggest changes is in the way we communicate with friends and the world, with the rise and dominance of social media sites such as Bebo, MySpace, Facebook and Twitter, to name a few. This...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands