Culture and the Second Screen
Salvador Aceves and Isaac Achar SocialDecode
SocialTV and SocialDecode
TV watching habits are different from how they used to be a few years ago, now with Internet and growing phenomenons such as SocialTV and Second Screen people can consume TV content by different ways, they can comment, criticize or just be a part of what is going in an easier way.
We found that social media is a huge focus group where people tend to express anything related to what they are watching on TV; it's also a way for them to feel connected...