11 best practices for programmatic advertising ... and the setup tips that marketers need
Rocket Fuel
Contents
IntroductionIntegrate prospecting and retargetingCollect data every page/urlOptimise toward real business goalsRelax your constraintsTest data models head to headTest multiple creative variations liveNtrust daily optimisation to the algorithmsEmbrace view-through conversionsShare results in real timeRank vendors openlySelect a programmatic partner that empowers always-on marketing
Introduction
This whitepaper is about the practical ways to make programmatic advertising more effective. It focuses on how to set up programmatic advertising programmes for success, and how to coax...