Multi-screen viewing: Managing screens in a TV-centric market

This article discusses how channels can be managed most effectively in a multi-screen world, following analysis that highlights the power of mobile and tablets, but also reminds marketers that TV is king in the UK.

Multi-screen viewing: Managing screens in a TV-centric market

Martin Ash Millward Brown

New analysis of multi-screen behaviour highlights the power of mobile and tablets, but it should also remind marketers that TV is king. Significantly, this dominance of television is unique to the UK. Martin Ash explains how these different channels can be managed most effectively.

If you read the trade press, you will probably think that digital is the only game in town. You will probably think that we all use our tablets or smartphones all the time when we watch TV. It is likely you...

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