Memoir extract: The Lucky Marketeer
Tim Ambler Adam Smith Institute, Marketing Society and Australian Marketing Institute
Tim Ambler has recently published his memoirs – a lively and personal account of a fascinating life, most of which has involved marketing in one context or another. To give the favour of his years in the alcoholic drinks business – at what was then IDV, now Diageo – here is an excerpt describing experiences that will be all too familiar to most marketers.
During the 1950s, the Gilbeys, in a rare moment of inspiration, took a contract with Heublein, the brand owner,...