Parachute Advansed Body Lotion: Putting some body back into body care

This case study explains how Parachute Advansed, a hair and skin care brand, promoted a new body lotion product by targeting married women with an message of intimacy within marriage.

Parachute Advansed Body Lotion: Putting some body back into body care

Brand name: Parachute advansed body lotionProduct type: Body lotionCategory: David v/s GoliathSub-category: N.A.URL:www.whatmakeslovetimeless.com

What was the strategic communications challenge?

Parachute ADVANSED is a quintessentially Indian, home-grown brand who's an authority on hair care. BUT WITH NO SKIN CARE CREDENTIALS.

The body lotion clan

Then there are brands like Vaseline, Pond's, Boroplus and Nivea. Global as well as local giants with established skin care credentials; who've spent over two decades in the Indian body lotion market.

And...

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