Mondelez International makes major play on real-time video

This event report discusses how Mondelez International, the global snacks company, is attempting to use real-time video to engage with internet users.

Mondelez International makes major play on real-time video

Stephen WhitesideWarc

For a strategy based around surprise and spontaneity, there is no little irony in the fact almost every conversation about real-time marketing inevitably leads back to Oreo's iconic tweet during the blackout at the 2013 Super Bowl.

Laura Henderson

Laura Henderson, associate director/media and communications at Mondelez International – the parent company of Oreo, and of other big brands including Cadbury, Chips Ahoy! and Ritz – informed delegates at OMMA Video, a conference held as part of Internet Week 2014, that this moment had indeed been "lightning in a...

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