Optimism stays high among global marketers
Suzy YoungWarc
- Headline GMI down 0.3 points from April yet up 1.5 points year-on-year
- Marketing budgets continue to increase
- The outlook for trading conditions remains positive
Global marketer optimism remained buoyant in May, with trading conditions rapidly improving across all regions, according to the latest data from Warc’s Global Marketing Index.
Globally, the headline GMI measure – which takes into account marketers’ expectations for marketing budgets and staffing levels as well as trading conditions – recorded an...