Nestle's three pillars of digital success

This event report discusses how Nestlé, the world's biggest food and beverage manufacturer, is seeking to become the leading FMCG brand in the digital and social media space.

Nestlé's three pillars of digital success

Stephen WhitesideWarc

As the world's biggest food and beverage manufacturer, Nestlé produces 10,000 products in support of a stable of 2,000 brands that collectively sell 1.2 billion units every day in over 190 countries.

Unsurprisingly for a company of that scale, it possesses extremely ambitious targets when it comes to tapping the new-media platforms currently reshaping the communications ecosystem.

"We set a very aggressive agenda, and some initially thought we were crazy," Pete Blackshaw, Nestlé's global head/digital and social media since 2011, told delegates at the Advertising AgeDigital Conference 2014....

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