AT&T foresees a new kind of agency partnership

This event report discusses how AT&T, the US telecommunications company, sees the role of agencies changing.

AT&T foresees a new kind of agency partnership

Geoffrey PrecourtWarc

In 2009, Esther Lee left the agency business for a pivotal position at one of the world's leading brands.

At Euro RSCG – now Havas Worldwide – she had served as ceo/North America and president/global brands. In her new capacity as AT&T's svp/brand marketing, advertising and sponsorship, she took on full responsibility for the organization's creative and media strategy.

Photo credit: Brian McCarthy/Corporate Close Ups

In 2013, the company spent $1.65 billion on measured media, according to research firm Nielsen. But as impressive as that dollar volume might be,...

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