Face up to Net Promoter Score
Dan HillSensory Logic
Net Promoter Scores that include follow-up questions with manual facial coding give brands better insight into emotionally-based brand equity, which is the key to gaining repeat business and genuine recommendation.
Follow the money,' Deep Throat famously suggested to Woodward and Bernstein amid the Watergate scandal. Today, that remains good advice for understanding any situation, including brand equity. Brand equity is not a soft topic; there is a trail of money to follow because you're talking about retaining and growing market share and it is, ultimately, intertwined and indistinguishable from consumers'...