NASCAR's recession pit stop recharges branding program
Geoffrey PrecourtWarc
In 2008 and 2009, NASCAR – not to mention the global economy – went off the track.
NASCAR (the popular acronym for the never-remembered National Association for Stock Car Auto Racing) is the largest sanctioning body of stock-car racing in the US. And, the recession hit the organization "particularly hard" for a couple of reasons, according to Kim Brink, vp/marketing. "One is the nature of our fans: They tend to be everyday working Americans, but they spend a disproportionate amount of their income coming to our races. They tend to...