Looking beyond the logo: Aon redefines its sponsorship of Manchester United
Stephen Whiteside
Since mid-2010, the logo of Aon - a Chicago-based company specialising in fields like risk management, insurance brokerage and human-resources solutions - has taken pride of place on the famous red jerseys worn by the players of Manchester United Football Club.
Image source: Manutd.com
From June 2014, automaker Chevrolet will occupy this prime piece of sporting real estate following a seven-year deal worth an estimated $560 million. Losing such a valuable sponsorship asset - and the chance to reach millions of soccer fans worldwide -...