Five reasons content marketing is key for a professional audience

This event report discusses content marketing for a professional audience, including the relative merits of different social platforms.

Five reasons content marketing is key for a professional audience

Matthew Carlton

In 2012, LinkedIn published The Mindset Divide a study that explored how our twin mindsets use different social platforms for different purposes and how marketers need to vary their approach depending on whether they are targeting consumers in a personal or professional environment.

At Advertising Week Europe, with content marketing an increasingly important topic, LinkedIn revisited how the 'mindset divide' influences how professionals engage with content, noticing a transformation in the role social media plays in delivery.

Margaret Hung, VP International at Millward Brown...

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