Five reasons content marketing is key for a professional audience
Matthew Carlton
In 2012, LinkedIn published The Mindset Divide a study that explored how our twin mindsets use different social platforms for different purposes and how marketers need to vary their approach depending on whether they are targeting consumers in a personal or professional environment.
At Advertising Week Europe, with content marketing an increasingly important topic, LinkedIn revisited how the 'mindset divide' influences how professionals engage with content, noticing a transformation in the role social media plays in delivery.
Margaret Hung, VP International at Millward Brown...