Books that influenced me
Charles VallanceVCCP
Vallance began his advertising career at Burkitt's, working subsequently at BBH and WCRS. In 2002, he founded VCCP with Rooney Carruthers, Adrian Coleman and Ian Priest. The agency's founding client was O2, and other notable clients include comparethemarket.com, Hiscox and easyJet.
1. The 22 Immutable Laws of Marketing
By Al Ries and Jack Trout Published by Harper Business, 1994
Why 22 Laws? I don't know – it's too many. But three or four are absolute belters including the Law of Category (which, in part, inspired the launch of Orange) and...