The origin and success of qualitative research
Lawrence F. Bailey
Lawrence F Bailey And Associates
Introduction
Qualitative market researchers reading the spring 2013 edition of the QMiP1 Bulletinwould probably have been astonished to discover that the American Psychological Association (APA) had recently conferred legitimacy upon the Society for Qualitative Inquiry in Psychology (SQIP). That august professional organisation has granted SQIP official status as part of an APA Division (Gergen 2013). The amazement would not have been because the APA had seen fit to recognise a form of research so blatantly devoid of statistics, however, but would...