Viewpoint: Behavioural economics: a model of thinking

This article recommends embedding behavioural economics into all market research, instead of seeing it as a separate methodology and demonstrates ways of looking at the way we use language in order to spot biased thinking.

Viewpoint: Behavioural economics: a model of thinking

Caroline Whitehill Hayter

Acacia Avenue

As behavioural economics has become more embedded in the world of research, so too have the questions that are asked of it. It no longer remains in the domain of behaviour change projects in the public sector and financial services, and there is certainly little of the discussion around its relevance to us as market research practitioners that was around even 18 months ago.

There’s lots of talk of BE as a methodology or spawning new methodologies – auto-ethnography, contextual research, System One ad testing, the blink test,...

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