Politics, platforms and brand management tips: Day Two of Measuring Advertising Performance 2014
Joseph CliftWarc
Presenters on day two of Measuring Advertising Performance (MAP) 2014, an event organised by Warc and held in London in March 2014, discussed a wide range of topics impacting consumers and society, from the political world to implicit research techniques, and ad media from mobile to the classic direct marketing pack.
But there were several points of agreement that united many of the presentations for the day. In particular, the theme of reaching the connected consumer, the media-savvy digital natives who travel across screens...