Relentless innovation and "authentic" advertising drive growth for Samsung
Geoffrey PrecourtWarc
Todd Pendleton, the chief marketing officer of Samsung Telecommunications America, arrived at his new post in June 2011 with a hefty portfolio: he'd spent 15 years at Nike in a variety of roles, including Global Brand Communications Director.
At Samsung, he told the Association of National Advertisers' (ANA) 2014 Brand Masters Conference in Hollywood, Florida, he's balanced this experience with a vision for the future: "We've taken the best of Nike, the best of Samsung, found the middle ground, and put a social [media] influence on top of...