Using digital to build your brand: The UK government and Expedia at TFM&A 2014
Joseph CliftWarc
Two very different advertisers told two very different stories about how they use digital communications at the Technology for Marketing & Advertising (TFM&A) summit held in London in 2014.
For the UK government's Prime Minster's Office, digital touchpoints have allowed ministers to engage the public in a radically different way to before. Meanwhile, in the private sector, Expedia, an online travel portal, is using its vast stores of consumer data to revolutionise both its service offering and its advertising.
Though the stories were...