Rescue Mission (NYC, Goodwill, Atlantic City ): Emergency social media response strategy mobilizes support during Hurricane Sandy

This case study explains how Rescue Missions, the emergency relief non-profit organisation, used a social media strategy to gain public donations during an emergency situation in the US.

Rescue Mission (NYC, Goodwill, Atlantic City ): Emergency social media response strategy mobilizes support during Hurricane Sandy

Damaris Montalvo and Angela Baldwin

Campaign details

Brand owner: Rescue MissionsAgency: Russ ReidCountry: The United States

Executive summary

As an agency that specializes in disaster response for our non-profit clients, we know the critical importance of a social presence during a disaster – this is how we've seen a greater response in Haiti, Japan, Oklahoma and more recently the Philippines. It mobilizes people and incentivizes volunteerism, financial contributions and gifts in kind.

Non-profits rely on this kind of...

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