Trekstock: #HangwithLiamandHarry

This case study describes how Trekstock, a small UK cancer charity, increased donations and expanded engagement through celebrity endorsement on Twitter.

Trekstock: #HangwithLiamandHarry

Simon Andrews

Campaign details

Brand owner: TrekstockAgency: Addictive!Brand: TrekstockCountry: The United Kingdom

Executive summary

Launched in 2010, Trekstock is a small cancer charity that raises awareness and funds for research into cancers affecting young people through music, fashion and arts collaborations. Prior to the charity's campaign, Trekstock's annual income totalled £268,993 (financial year end 2012), the charity had a combined social-media following of about 22,000 and fundraising support across the UK only.

Trekstock's #HangwithLiamandHarry campaign followed a brief introduction between the charity's founder Sophie Epstone and globally renowned boyband One Direction....

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