Porsche Centre Bahrain's 'Be A Part of Our History' Porsche Boxster
Alexander Broers and Mark Warman
Campaign details
Brand owner: Porsche Centre BahrainAgency: East InnovationsBrand: Porsche BoxsterCountry: Bahrain
Executive summary
In 2012 Porsche Centre Bahrain, operating in a market recently recovering from severe political and social turmoil, recruited East Innovations to re-energise their marketing communications strategy in preparation for the upcoming arrival of the 2013 Porsche Boxster.
It marked the very first time that Porsche approved the outsourcing of strategic social-media marketing development and implementation, and would serve as a test pilot for...