Safe and Well Online: @ppreciate - Helping young people spread positivity across the web

This case study describes how the Safe and Well Online (SWO) government sponsored research project in Australia used social media to promote a positive body image amongst young people.

Safe and Well Online: @ppreciate - Helping young people spread positivity across the web

Bernadine Brewer

Campaign details

Brand owner: Young and Well Cooperative Research CentreAgency: Zuni; Digital Arts NetworkBrand: Safe and Well Online projectCountry: Australia

Executive summary

Every year, campaigns from hundreds of non-profit and government organizations target young Australians with well-intentioned educational campaigns about online safety and wellbeing. Every year, hundreds of thousands of young people never hear these messages.

Safe and Well Online (SWO) is a government-supported academic research project for the Young and Well Co-operative Research Centre (CRC). The...

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