Microsoft India: Be Future Ready
Anjali Hegde, Shilpi Prasad and Debarshi Chakravorti
Campaign details
Brand owner: Microsoft CorporationAgency: Reprise Media, Lodestar UM and LinkedInBrand: Microsoft IndiaCountry: India
Executive summary
This case study demonstrates how Microsoft set out to reflect the vast changes that had taken place in both the marketplace and industry in India, and urged their customers to 'Be Future Ready'. Their audience included opinion leaders, influencers and technology enthusiasts in the new environment, and the aim was to shape their opinion towards Microsoft and help them capitalise on current trends. The...