Microsoft India: Be Future Ready

This case study explains how Microsoft, the computer software and technology giant, used LinkedIn, the professional social networking platform, in a business to business campaign in India.

Microsoft India: Be Future Ready

Anjali Hegde, Shilpi Prasad and Debarshi Chakravorti

Campaign details

Brand owner: Microsoft CorporationAgency: Reprise Media, Lodestar UM and LinkedInBrand: Microsoft IndiaCountry: India

Executive summary

This case study demonstrates how Microsoft set out to reflect the vast changes that had taken place in both the marketplace and industry in India, and urged their customers to 'Be Future Ready'. Their audience included opinion leaders, influencers and technology enthusiasts in the new environment, and the aim was to shape their opinion towards Microsoft and help them capitalise on current trends. The...

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