Sprite: Labourers by day, cricket stars by Sprite
Evan KearneyMemac Ogilvy and Mather
Summary – contributing beyond ourselves
The United Arab Emirates (UAE) is the one of the most extravagantly opulent countries in the world: where you can buy gold from vending machines and find haute couturebrands in the same malls you buy groceries from. Yet for all its headline-making cash-splashing, it has a murkier side that few speak of: the labourers who built it all. Treated poorly and paid worse, UAE society has long done its best to pretend these people don't exist – brands included....