Benadryl: Who needs another pollen count?
David CarrJWT London
Summary – who needs another f****** pollen count?
We didn't think so at first. But this was just one of the preconceptions and challenges planning overturned when faced with a pitch, multiple channels, no "new news", mobile platforms, tight timings, and even terrible weather.
But from "Blitz Spirit" insight to go-live and continuous optimisation, planning helped create a better pollen count: one that people trust because it's very local, and very live, and therefore the most accurate pollen count available on desktop and mobile. A socially designed, useful and usable...