Twinings Green Tea

This case study describes a packaging redesign by Twinings, the tea company, which sought to enhance the brand's leadership position in the green tea category with a modern and confident design.

Twinings Green Tea

Agency:BrandOpus Client:Twinings Brand:Twinings Green Tea Category:Packaging: Branded drink

“This range of striking new designs by BrandOpus brings a much needed fresh and bold new look to the entire Green Tea category. Incorporating illustrations by Tobie Giddio, each design is an individual ink drawing that expresses the unique expertise and delightful flavours that have gone into each blend. We are thrilled with the impact at fixture.”

Heather Hartridge, Marketing Director, Twinings

Executive summary

In the UK and internationally, Twinings is synonymous with tea, and the highest quality, great tasting blends. Better...

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