Point of view: Is Facebook better than TV?
Byron SharpEhrenberg-Bass Institute
Is advertising on Facebook better than on TV? Recently I received this interesting question in the mail:
'Cadbury's Social Media Manager claims a 7% sales increase in single Crème Egg sales over Easter after shifting from TV to Facebook (paid for and community management). Knowing that Facebook Fans are heavier buyers [and so less responsive to advertising], do you know how they achieved such sales success?'
I was immediately reminded of medical stories of someone taking something – snake oil, vitamin C… whatever – and then being cured...