How Timex's in-house agency saves time and money
Stephen WhitesideWarc
Timex is a brand that knows every second counts – and the watchmaker's in-house agency has embraced this principle by driving greater efficiency and effectiveness on a limited budget.
"When we approach a project that's in front of us, we need to see beyond it, because I never know when I might have the opportunity to do a shoot again," Michael Muligano, vp/creative services at Middlebury, Connecticut-based Timex Group USA, told attendees at the In-House Agency Forum (IHAF) in late 2013.
As evidence, he cited a campaign from the...