Lake of Bays Brewing Relaunch
Agency: We Are TonicClient: Lake of Bays Brewing Company
Section I — Basic information
Business Results Period (Consecutive Months): July 2012 to June 2013
Start of Advertising/Communication Effort: July 2012
Base Period as a Benchmark: July 2011 to June 2012
Section II — Situation analysis
a) Overall assessment
Lake of bays brewing company relaunch
The craft beer market in Ontario is booming. There are more than 50 breweries in Ontario that brew craft beer, and that number continues to grow in what is a fairly young market. The first...