Jackson-Triggs: We've got a wine for that
Agency: Bensimon Byrne Inc.Client: Constellation Brands Canada
Section I — Basic information
Business Results Period (Consecutive Months): November 2011 - May 2013
Start of Advertising/Communication Effort: November 2011
Base Period as a Benchmark: October 2010 - May 2011
Section II — Situation analysis
a) Overall assessment
In early 2011 when Bensimon Byrne first began to work with Constellation Brands, the wine category in Canada was healthy and growing. So for Jackson-Triggs (JT), a well known, dominant player in Ontario and BC, business should have been booming. Instead,...