Benjamin Schwab: London marathon
DigitasLBi
The team
Benjamin Schwab, Hannah Drury, Tom Kavanagh, Ian Huntington, Paul Carvill, Jamie Newman.
How did the campaign make a difference?
Ben was running the London Marathon and needed to raise £1,600; his agency wanted to help out. They decided to create something to help his friends from around the world support him, which smashed his fundraising goal by 218%, raising £5,085 in four days and generating £508.50 for every £1 spent.
What details of the strategy make this a winning entry?
They saw the relationship between music and running as a fundraising opportunity. Who...