Digital must die
Nigel HollisMillward Brown
Marketers need to look beyond the metrics and engage with people in their day-to-day lives, warns Nigel Hollis
Marc Pritchard, Procter & Gamble's global brand building officer, recently proclaimed that digital was dead and urged marketers to look beyond the pipes and plumbing of digital and social media to what really matters: engaging people with creative campaigns1 .
On the one hand, Pritchard is correct to suggest that digital is dead. These days, the division between digital and traditional exists only in the minds of marketers and...