Career overall average relative response time of online panellists
Andrea Vocino and Michael J. Polonsky
Deakin University
Introduction
Researchers have investigated a range of issues associated with online surveys, which include examining different online survey formats (Peytchev et al. 2006), different forms of invitations (Heerwegh et al. 2005) and the role of participation incentives (Göritz 2004), among others. However, rather than looking at ongoing behaviour associated with participation in an online research panel, where one individual participates in multiple unrelated projects (Callegaro & DiSogra 2008), these investigations have tended to focus on respondents’ behaviour in regard...