Warc Trends: The Content Revolution - Find the right content strategy for your brand (Executive Summary)

This is the summary version of The Content Revolution Warc Trends Report, which looks at key trends in content marketing, with a focus on how brands are using digital content formats.

Warc Trends: The Content Revolution – Find the right content strategy for your brand (Executive Summary)

David TiltmanWarc

This is the summary version of The Content Revolution, a Warc Trends Report. Download the full version.

Four things to take from this report

  1. Content is here to stay

    The interest in content marketing is more than just a fad. It is a result of profound long-term changes within marketing and media. However, it still has questions to answer in terms of where it sits in a long-term brandbuilding strategy, and how brands can measure the effectiveness of content...

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