10 trends in holiday shopping

This article describes ten trends in Christmas shopping, and argues that the holiday period offers marketers an opportunity to demonstrate the value of consumers sharing their data by providing functional benefits.

10 trends in holiday shopping

India WooldridgeMcCann Truth Central

Christmas remains one of the most crucial retail periods of the year and whether consumers love it or loathe it, if brands use data effectively, they can help shoppers – and boost their sales, writes India Wooldridge of McCann Truth Central.

The power of digital 'data' is something marketers have been talking about for many months but it is only now, as we approach the festive period, that consumers are beginning to fully understand the benefits. As people become savvier about navigating the privacy equation, whereby they give up their...

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