Discovery Channel: Gold Rush Season 3

This case study describes a campaign by the Discovery Channel in the US to promote the premiere episode of a new season of a television program, with a mobile strategy.

Discovery Channel: Gold Rush Season 3

Campaign details

Advertiser: Discovery ChannelAgency: OMDCategory: Brand AwarenessRegion: NA

Strategy

The Discovery Channel brand has long been associated with authentic adventure, exciting explorations, and classic moments that transport viewers from their couches to iconic places. When Discovery Channel came to us to promote the season 3 premiere of the show "Gold Rush", we faced a challenge: how could we utilize this passion surrounding the brand to excite existing fans while also driving new viewership to a show in its third season? We needed to cut through the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands