O2: Priority Moments for independent business

This case study describes innovation by O2, the UK mobile telecommunications company, in its existing customer loyalty program which allows businesses to access consumers through mobile marketing.

O2: Priority Moments for independent business

Campaign details

Advertiser: O2Agency: R/GA LondonCategory: Location BasedRegion: EMEA

Strategy

Priority Moments for Small Businesses is the latest evolution of O2's Priority customer loyalty proposition. O2 asked us how to make the location-based deals service more rewarding for all their customers – including small business customers.

Priority Moments Local extends the service to include offers from independent businesses across the UK. It gives small businesses powerful mobile marketing tools – letting them create, manage and measure offers for the Priority Moments app – and puts them in...

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