Mobile Service Adoption Optimization: A Case Study
Ramin Vatanparast, Mehdi Ebrahimi and Hamed Z. Qadim
Abstract:
Mobile technologies are penetrating into the everyday lives of people providing miscellaneous services on mobile device for consumers. There has been much research done on the adoption of mobile services by users. However, most of the research has been done after introduction of the service to the market. The result of such studies is mainly used to improve future services and rarely could be used to optimize the service itself. In this tough market, service providers try to improve adoptability...