Bupa Aged Care: Bupa Home Truths

This case study describes a campaign by Bupa, the healthcare group, which sought to convince politicians in Australia of the benefits of working with the company on aged care reforms.

Bupa Home Truths

The Hallway

Entry Information

Country where program ran: AustraliaProgram start date: 04/15/12Program end date: 05/31/12Advertiser/Client Name: Bupa Aged CareProduct/Service Description: We were educating politicians about the benefits of working with Bupa in defining aged care reforms in Australia.Category: Pharmaceutical/Healthcare (PHH)

Strategy

Business problem

Leading up to the 2012 Budget, the prevailing opinion of federal MPs is that our Aged Care system is fundamentally broken and needs to be reformed. Bupa Aged Care disagrees with the proposed changes. Bupa successfully runs 48 private residential aged care facilities...

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